Mindfly
Date of Investment:
July 2025

Location:
Tel-Aviv, Israel

Website:
https://www.mindfly.live/

Sector:
Media

Mindfly is an Israeli sports technology company specializing in AI-powered, wearable bodycams and a cloud-based content platform that allows fans to experience live sports from a true first-person perspective—essentially, seeing the game through the eyes of players, referees, and even coaches.

Mindfly’s innovation is transforming sports viewing into an immersive, interactive, and monetizable experience, giving fans unprecedented access—literally seeing the game through the eyes of the athlete

Core Offerings
  • AI Bodycam: An ultra-light, wearable camera designed for professional athletes, referees, and other participants. The device locks securely under a jersey, ensuring it’s comfortable, almost invisible, and does not compromise performance or safety of the wearer.
  • AI Cloud Platform: Footage captured during matches and training is uploaded in real-time to Mindfly’s AI platform, which automatically edits, stabilizes, and directs the video to emulate decisions made by professional camera operators and directors. This yields high-quality, ready-to-publish video content.
  • End-to-end Automation: The entire process—from recording to content creation to distribution—is automated. No additional crew or post-production is required, which drastically speeds up and simplifies the workflow for sports clubs and broadcasters.
Business Model & Applications
  • Immersive Fan Experience: Fans can watch games from the player’s or referee’s point of view, including audio, offering a new level of engagement and immersion previously unattainable with traditional broadcast or sideline cameras.
  • Content for Social and Broadcast: The AI-edited clips are optimized for live TV, social platforms, and direct-to-consumer (D2C) channels, making the technology appealing to broadcasters, leagues, clubs, and even individual athletes looking to engage fans.
  • NFT and Monetization: Mindfly enables the creation of unique NFT video clips from player POV footage, which can be bought by fans, creating new revenue streams for rights holders.
  • Referee & Coaching Use: The technology can provide oversight and evaluation tools for referees and behind-the-scenes content for coaches and team staff.
Market Reach and Partnerships
  • The company has piloted its solution with top sports organizations, including FC Bayern Munich, EuroLeague Basketball, FC Barcelona, and others, aiming for further global expansion across Europe and the US sports markets.
  • Mindfly’s solution is suitable for any sport, from major team sports to extreme and niche disciplines.
Technology Highlights
  • SteadiCam-like stabilization and multicam AI switching for smooth, broadcast-quality video, even during fast-paced or high-contact plays.
  • All video is fully automated—AI handles shot selection and edits, further lowering the barrier for sports organizations to produce compelling content.
  • The footage can be published instantly to any channel, including TV, OTT platforms, and social media.
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